50 best logo design ideas and inspirations to follow in 2018 for creative professionals and logo designers
Every company needs a consistent and memorable logo design in order to establish brand recognition amongst their competitors. A proper logo design will help to create and reinforce your brand awareness using a simple and singular graphic image. Businesses that do not have an established logo may be viewed as amateurish, unorganized, or unstable to potential clientele. It doesn’t look professional if a modern company doesn’t have a strong logo that clearly represents their public image.
A logo is a shorthand way of referring to your company in all of your packaging, advertising and marketing materials. If it is well designed and properly promoted, it can quickly build your brand recognition. A logo is a powerful graphic symbol that is meant to represent everything your company is about. That is why it is so necessary that it captures your business in its entirety.
Sometimes, Creating a Unique and creative design can be very challenging for logo designers and seeking inspiration to come up with the best and creative designs can be accomplished through the following tips:
Consider the basics
Think about all the easily recognized symbols that you come across every day. Public restrooms use symbols to distinguish between male and female areas. Traffic signs are also good examples of vital symbols that use the limited wording, distinct colors, and specific shapes to communicate a designated action.
Keep it simple, relevant and recognizable
A properly designed logo should have the same impact on your company. If you see an apple with a bite taken out of it, what company comes to mind? Apple has done an amazing job of using a simple graphic picture to promote their company. The same can be said for the famous swoosh logo used by Nike. It is a basically just a flowing check mark, but everyone who sees it immediately thinks about Nike. Nike can save money now on copywriting and expense graphics, by focusing their advertising efforts solely on the simple, yet highly recognizable swoosh symbol.
Symbols are best as the logo to embed in our memories
When you consider all of the major brand names in the world, you should be able to clearly visualize their logo. They have worked hard to make sure their company’s image and that specific graphic image go hand in hand. These companies spent a lot of time and money perfecting their logo, so now all they need to do is quickly flash it in front of you and you can recognize the business behind it.
Browse for design inspiration
If you feel stuck, the best is to browse through different design inspiration and get rid of your creative block. Sites like Behance, Deviantart, CreativeMarket, Dribble and there are many other websites offering fresh ideas and design inspiration every day. Go and check them out.
Always try to come up with your own thoughts based upon the creative brief and customer input you have and think of something that can be easily digested by the creativeness of masses.T hat is why having an original, memorable logo always works! It is a fast way to establish a company and promote a brand. The more that you promote it, the more your logo will work to increase your clients business.
Be Bold and a rebel
Designers often find it hard when bound by very tight creative limitations like use only a couple of colors, specific fonts and letter types or some other restrictions that can suppress the creative juice coming out of a designer’s brain. Let your designers work with freedom and encourage them to add their ideas. On the other hand for designers, if you are not bound by creative restrictions from your client be bold and a rebel in your creative thinking. Use fonts and colors that you like or think can complement your clients brand.
A list of 50 best logo design for you to get inspired and please your creative design buds
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That’s all folks, hope you like our creative and best logo design collection of 2018. Do share your thoughts or ask to add more logos in the next article.