Klout is now Kaput.
This line struck me hard, how can you be so Kaput to use such a word as an announcement showing off your new acquisition, to my surprise Lithium does it.
Lithium, here is what I am experiencing as a customer, first I saw the very inappropriate announcement (in my opinion) of acquiring Klout followed by your claim to help the world’s best brands build trusted relationships with customers. How can you build trust and harness good relations when you are not even considering the fact that you are hurting the old customers of a brand you just acquired.
I think you need to add more brain and creativity even if your AI algorithm is kicking ass. AI can take the information, statistics and draw a picture from available information but it sure cannot trigger or predict the response from a campaign or messaging that is totally off. That’s the difference between human and machines.
So for people like me who are wondering what was Klout?
Klout used Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data to make Klout user profiles, assigned with a unique “Klout Score” ranging from 1 to 100, profiles with higher scores relates to ranking of someone’s online social influence and outreach. Klout was launched in 2008 and acquired by Lithium in 2018.
All I can say,
“Klout, you may rest in peace”
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